Bio:
Matt looks after the startup, student, & developer ecosystems in the United States for Microsoft. Key platforms include Microsoft Azure (including Web, App Services, ML, IOT, Azure Active Directory, etc.), Open Source, Cognitive Services (Bots, AI), Augmented Reality (HoloLens), .NET Core, etc. Deep focus on driving innovation with startups, partners, and customers through our unique “build with” capabilities.

Session:
Learned Lessons

First-hand best practices like placing bets, running experiments, and letting "1,000 flowers bloom."

Tuesday, September 13 - 11:15am

Bio:
Belinda Adkisson leads global marketing for Intel’s developer products division. Adkisson joined Intel in 2005, bringing 17 years of experience in high tech marketing for public and private companies in the fields of network computing, interactive television and internet communications. As the director of marketing, she is responsible for building and nurturing a developer install base, now more than 500,000 customers worldwide. Her marketing expertise spans all facets of integrated marketing from brand development to channel marketing and demand generation. Customer recruitment and retention principles are the cornerstone of her success. She is a member of Intel’s Women in Leadership and an active mentor for women in technology and is a board member of Portland Advertising Federation.

Session:
Mind the Gap!

Learn how to protect your marketing efforts from hidden cracks.

Monday, September 12 - 9:45am

Bio:
Full-stack globally-minded developer marketing maven who believes that every initiative is most successful when developers can quickly deliver the best user experiences. This belief iterates through all of her marketing activities- from crafting and achieving strategic buy-in, conducting A/B testing of the most targeted developer campaigns, to building and growing fruitful collaborations with all partners, internal and external. When not planning, launching, and iterating marketing initiatives, she can be found kayaking, surfing, hiking, bonding with her family and doggo and most importantly, exploring new and potentially dangerous ways to beat up on her sous vide rig/kitchen blowtorch setup

Session:
Jump Start: Building and refining your initial developer marketing strategy

Many companies want to have developers get started with their offerings, but how do you begin forming your strategy and execution plan? In this session, Arabella will share lessons learned and tips to get you to meaningful developer engagement, fast.

Monday, September 12 - 10:45pm

Bio:
Product marketing leader with marketing strategy, product management and client services experience at the world's largest software company, the world's largest consulting firm, hyper-growth technology companies and several small technology start-up companies. Domain and vertical experience includes enterprise software, big data, devops, IT operations, cloud computing, developer audience marketing, and application platform strategy.
Specialties: Enterprise Software, Product Marketing, Big Data, Strategy Development, Developer Marketing, Platform Marketing, Product Management, Project & Program Management, Client Services, Digital Marketing

Session:
Set for Success

How to best set yourself up for success in a competitive landscape.

Monday, September 12 - 1:15pm

Bio:
Janel Garvin is CEO and founder of Evans Data Corp. She founded Evans Data in 1998 to provide actual data about software developers, their adoption patterns, intentions, and attitudes to the software industry. Prior to Evans Data she was a Director of Product Marketing for some of the industry’s most successful development tools from the leading vendors of the time including, Borland, IBM, Symantec and DEC. She put together product positioning, messaging, events, and advertising, and oversaw all aspects of the successful launch of top development tools. It was during this time that she recognized a distinct and unfilled need for market research focused on developers and Evans Data was born.

Session:
Marketing - From the Developer's Point of View

Find out what actual surveys research of developers worldwide tell us about developer marketing.

Monday, September 12 - 9:00am

Bio:
Bruce is the President and CEO of the Developers Alliance, the leading advocate for the global developer workforce and the companies that depend on them. Bruce is also the founder of the Loquitur Group, a DC consulting firm, and the former VP and head of the DC Policy office of Ericsson, a global information and communications technology company, focusing on IPR, privacy, IoT, spectrum, cybersecurity and the impact of technology and the digital economy. He has previously held senior leadership positions in marketing and communications at both Ericsson and Nortel, as well as senior roles in strategy and product management across wireless, optical and enterprise communication product portfolios.

Session:
Government Vs Big Tech: Caught in the Crossfire

Radical change is coming. prepare yourself, your company, and learn how you and the developer lobby can help shape the outcome.

Monday, September 12 - 4:30pm

Bio:
Mauricio leads developer marketing in the Americas for Platforms and Ecosystems at Google, marketing technical products such as Google Play and Android. He previously worked at Unity Technologies as a Senior Partner Marketing Manager driving developer marketing strategy and GTM plans across platform partners such as Facebook, NVIDIA, and NASA. He has consulted for Salesforce and other clients on developer acquisition strategies and engagement programs.

Mauricio is also deeply committed to the visually impaired community and has been involved in community service since the age of 14. He currently serves as an advisor for Fundave, a nonprofit organization focused on accessibility and inclusion education for the visually impaired population of Colombia.

Session:
Digital events by inertia.

Inertia is the tendency of an object to resist changes in its state of motion. In the same way, as marketers, some of us are producing digital events by inertia, as a reflection of physical events. Here are some tactics that have worked and some that have not, and some thoughts to encourage change.

Monday, September 12 - 2:00pm

Bio:
John Rae-Grant leads Developer Experience at DataStax. John started his career with ten years building and then leading Developer Tools (Visual C++) and Developer Relations (MSDN) at Microsoft. After leaving Microsoft, John alternated between talking the talk (consulting) and walking the walk (being an entrepreneur and internal leader) of software leadership, including taking an incubator from startup through IPO as Co-Founder and CTO. Immediately prior to DataStax, John spent six years at Google as a Lead Product Manager for Gmail, Google Play Services, and Google Cloud's Developer Tools. John holds a B.Sc. in Computer Science from Yale University.

Session:
Interacting with Dev Communities: Developing Your Unique Voice

Discuss ways of establishing your unique voice to stay relevant with developer communities.

Monday, September 12 - 4:30pm

Bio:
Seena is a seasoned product executive with several years of experience in eCommerce and payments industry with expertise in product and engineering. Currently she heads Digital Product Solutions team for US market at Visa. Seena is passionate about building and empowering high caliber product and engineering teams and launching innovative solutions.

Session:
Open Banking and API-Driven Strategy: Market trends, use cases and strategy to become successful in a connected ecosystem of financial services

Digital banking, embedded finance, and cashless payments have accelerated in the past decade, fueled by the behavioral shift to digital during the recent pandemic. To compete in this space, financial institutions require a strategy to collaborate with fintech, big tech, and third-party providers. This session will look into the market trends and use cases of open banking and an API-driven strategy to compete in this market through effective collaborations.

Monday, September 12 - 3:45pm

Bio:
Patrick McFadin is the co-author of the upcoming O’Reilly book “Managing Cloud-Native Data on Kubernetes” He currently works at DataStax in Developer Relations and as a contributor to the Apache Cassandra project. Patrick has worked as Chief Evangelist for Apache Cassandra and as a consultant for DataStax, where he had a great time building some of the largest deployments in production. Previous to DataStax, he held positions as Chief Architect, Engineering Lead and Database DBA/Developer.

Session:
Interacting with Dev Communities: Developing Your Unique Voice

Discuss ways of establishing your unique voice to stay relevant with developer communities.

Monday, September 12 - 4:30pm

Bio:
Full-stack globally-minded developer marketing maven who believes that every initiative is most successful when developers can quickly deliver the best user experiences. This belief iterates through all of her marketing activities- from crafting and achieving strategic buy-in, conducting A/B testing of the most targeted developer campaigns, to building and growing fruitful collaborations with all partners, internal and external. When not planning, launching, and iterating marketing initiatives, she can be found kayaking, surfing, hiking, bonding with her family and doggo and most importantly, exploring new and potentially dangerous ways to beat up on her sous vide rig/kitchen blowtorch setup

Session:
AI is the key to sustainability

As the data in businesses explodes, we need better insights to achieve operational efficiency and to make better use of the earth's resources. Attend this session to understand how we can build a better future.

Monday, September 12 - 2:00pm

Bio:
Grace Francisco joined MongoDB with a mission to empower developers on the MongoDB platform through education, programs, and community. Prior to that, she served as Vice President of Developer Relations and Education at gaming platform Roblox where she doubled the number of active developers to 2+ million. A seasoned developer relations leader with more than 20 years of experience in software, she has co-authored three patents and led worldwide developer initiatives at Microsoft, Intuit, Yodlee, and Atlassian. Grace graduated cum laude and holds a BBA in business management from Golden Gate University.

Session:
The Discipline of Developer Relations

From developer advocacy, docs, developer experience, community and more, learn to cut through the noise and laser focus on the practices that matter most for your organization.

Sunday, September 11 - 11:15am

Bio:
Extensive experience in general management, sales, business development, product management/marketing and operations in high tech industries including mobile, wireless and aerospace. Developed and executed market entry strategies for high-tech startups, developed strategic business relationships and closed multi-million dollar sales in key global markets including the US, China, the Middle East and Russia/CIS.

Currently engaged in the buildout of the SAP developer and community online experience for customers, partners and new to SAP developers.

Session:
Do We Need a Reset?

Strategies have evolved a lot over the last decade. Are our programs up to date? Do we need to reset? The session will dive into the change within developers and the future of engaging.

Sunday, September 11 - 2:15pm

Bio:
Scott is a seasoned DevRel veteran with nearly 20 years’ experience building the teams and processes that produce successful developer ecosystems. He launched the first developer program in automotive history with FordDev, where he built a community of over 50k global developers and created the SDL open source platform, the forerunner to CarPlay and Android Auto. Scott also pioneered the early mobile app programs at AT&T, Sprint, and T-Mobile, and has more recently redesigned DevRel communities for Oracle and Samsung.

Session:
Wait...A Community Is About (Real) People?

Explore best practices for engaging your community and providing value at the human level, because personas can't breathe, and message boards don't speak.

Sunday, September 11 - 10:30am

Bio:
Mithun is a technologist with more than 20 years of industry experience. He brings to table a diverse and unique set of skills and experiences. In the past, he has been a Software engineer/researcher, Product Manager, Product Marketing Manager, Technology Evangelist, and most recently focused on Developer Evangelism and marketing strategy as a General Manager leading a cross functional org of over 50 people globally.

Session:
Expert Panelist

Measuring your marketing team's success

Monday, September 12 - 11:30am

Bio:
Always positive and proactive embracer of new technologies - a builder of four large client-server and cloud ecosystems that leverage the creativity and innovation of great people. Increasing the reach of the company by an order of magnitude to accelerate the design and creation of a more sustainable, humane and equitable world. Committed to making the company a great diverse place to work and a success while also "making a difference" in the world we live in.

Session:
How could and should one best monetize one’s Platform/APIs?

Consumption? Per user? All you can eat at a fixed price? Price uplift? And a hint on what you will learn… its all about connecting Platform API use with where maximum value is created/delivered.

Sunday, September 11 - 3:15pm

Bio:
Marc Naddell is the founder of a platform that brings together a marketplace of professional coaches, skills trainers and industry executives with a global audience of career minded individuals and leaders. He has also been a serial executive in global developer offerings, promoting platforms, tools and services to developer communities in AI, LBS, IOT, Cloud, software OS platforms and wireless device offerings. Marc has a record of success leading programs for companies headquartered in the USA, Europe and Asia.

Session:
Pitfalls and War Stories

Discussing the challenges and roadblocks in developer marketing

Monday, September 12 - 11:30am

Bio:
Patrick is co-founder and CEO of Orbit, mission control for communities. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the Brand Strategy Canvas (Apress).

Session:
Mapping Community Value-Creation to Business Outcomes

A tactical guide to impacting awareness, acquisition, activation, retention, product, and referral by fostering community.

Tuesday, September 13 - 10:00am

Bio:
Prior to his career in technical content, Peter White has 15 years of experience under his belt as a veteran full-stack software developer. Though the bulk of his time was spent working with all aspects of the .NET environment, he has recently focused more on Python and JavaScript, mainly with Angular. Outside of coding, Peter is also a stand-up comedian who has performed in over 30 countries and appeared on numerous television programs including Just For Laughs.

Session:
Strategy comes first: A framework for creating effective content for developers

Creating content just for the sake of it doesn’t do your brand any favors. In this workshop, we’ll take a strategy-focused approach to content production, tailored from start to finish for developers and technical audiences.

Tuesday, September 13 - 9:00am