Agenda

Here is what we will have in store for you on our eventful day featuring Keynotes/Tracks, Sponsor Booths, Roundtable Discussions, Expert Panels & much more!

February 23, 2021

Networking Lounge

February 23, 2021, 9:00 am
Real-time video conferencing for attendees to experience face-to-face interaction with one another. Open throughout the event.
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Marketing from the Developer's Point of View

February 23, 2021, 9:00 am
Evans Data Corporation, Dino Vlachopoulos Global Client Services Director
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Pivoting with Purpose: Marketing in a Pandemic

February 23, 2021, 9:25 am
IBM, Randi Stipes CMO, Watson Advertising and Weather; Developer Marketing
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How a Lifelong Enterprise Marketer Learned to Market to Developers

February 23, 2021, 9:50 am
Twilio, Sara Varni CMO
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Keynote - Microsoft

February 23, 2021, 10:15 am
Microsoft, Cliff Simpkins Director, Azure Developer Audience
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Hot Topic Roundtable Discussions

February 23, 2021, 10:55 am
Join your colleagues for in-depth roundtable discussions on topics that matter in developer marketing, including social media, messaging, developer events, content, segmentation and personas, blogs and webinars, and the path to purchase.
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Keynote - Adobe

February 23, 2021, 11:15 am
Adobe, Vibhor Kapoor Senior Director of Marketing
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Keynote - Bluetooth

February 23, 2021, 11:40 am
Bluetooth, Jim Katsandres Director, Developer Relations,
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Live Developer Focus Group - Real Life Impressions of your Marketing Efforts

February 23, 2021, 12:05 pm
Join us for this live focus group to ask developers questions you want the answers to. Hear how your tactics are working during this fascinating session.
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Operator Disconnected: Is Developer Relations Forgetting the People Who Run the Software in Production?

February 23, 2021, 1:05 pm
Nutanix, Luke Kilpatrick & Mark Lavi Director DevOps Marketing & Principal DevOps Advocate
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Pricing Models and Plays for Platforms

February 23, 2021, 1:30 pm
Niantic, Richard Lee Head of B2B Marketing
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Expert Panel: Growth Marketing - Reaching Developers around the World

February 23, 2021, 1:55 pm
Demand generation can be challenging. You’re required to craft engaging content, campaigns and events while tracking your acquisition, conversion and optimization experiments. Join these experts as they discuss how to generate demand for your product, platform or service from developers around the world. Click to enter