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February 23, 2021, 05:50 PM

How a Lifelong Enterprise Marketer Learned to Market to Developers

A talk by Sara Varni
CMO, Twilio

You've probably heard the saying "Rule #1 of marketing to developers is don't market to developers" but what if you work for a company where bridging the gap between developers and business leaders is critical to growth? In this session Sara Varni, a lifelong enterprise marketing leader, shares what she learned in her transition from Salesforce to Twilio and how her team has threaded the needle of giving developers what they need without pushing what they don't. In this honest conversation, you'll walk away with some key pointers and some key pitfalls to avoid.

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