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February 23, 2021, 06:15 PM

Building Resilience Together – Why developer marketing matters now more than ever

A talk by Cliff Simpkins
Director, Azure Developer Audience Marketing, Microsoft

The pandemic has triggered tremendous transformation and innovation globally – in businesses and the developers that power them. In this talk, we’ll explore three learnings that came out of 2020 for Azure developer marketing efforts – how developer learning enables organizational resilience, how community builds developer resilience, and how hybrid experiences promise to be the next evolution ahead of us in 2021. For each topic, we’ll discuss the global trends we saw in the developer market, the actions that we took to help, and what we learned from it.

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