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February 23, 2021, 09:30 PM

Pricing Strategies and Platforms

A talk by Richard Lee
Head of B2B Marketing, Niantic

"Developer products, especially in today's fast-paced *aaS world, are continually evolving: products get new features, value propositions fluctuate, buy centers change, new technologies are introduced, and so on so forth. Complicating this, more and more companies want to become a ""platform."" Not only does this desire add more products and stakeholders, but it also interconnects them into an ecosystem of value exchanges that are (hopefully) net positive.

It's a wild landscape, and in this session, Richard Lee will be your safari guide. With 15+ years of experience in technology product & marketing at Fortune 50 and bay-area Unicorns alike, he'll walk you through the platform landscape with the goal of pricing in mind. Richard will walk through the essential elements of pricing, examine the ""typical"" pricing models and plays found in the market, and present a potpourri of considerations based on tactical experience marketing to developers."

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